Fors Marsh is a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. To help launch a large re-brand of the organization, I collaborated with the creative team to develop brand messaging and digital content that expresses their identity as “Seriously Human.”
I work with Episode Four, a brand experience agency, as a copywriter on thought leadership content for Visa Direct. Blog posts, focused on Visa Direct’s global digital payment network, are geared toward consumers, businesses, and financial institutions.
I collaborate with Kids2, a baby and toddler toy and product manufacturer on branding, social strategy, digital content development, email marketing, product naming, white paper development, and packaging copy.
I write social content for Network Eye, an innovative retina clinic that makes top-quality, specialized eye care more accessible for people living with diabetes and macular degeneration.
My very first freelance gig was with weeSpring. For close to 10 years (!!) I wrote weeLove, a weekly email newsletter covering the latest baby products and gear for expecting and new parents. Now, I work with their parent company, Stellar on a range of content needs. Stellar partners with brands to launch products with outstanding consumer reviews on key retailer sites, ensuring high conversion rates right out of the gate.
I consulted with global UX and Design teams at Indeed, the world's #1 job site on the development of a range of digital products and new branding initiatives.
I work with Raise Communications on thought leadership content that helps tech leaders and innovators shape ideas and inspire action.
I wrote two 30+ page eBooks for The Muse. Geared toward talent and marketing executives, Employer Branding 101 helps companies share their story. The book includes tips to understand and build an employer brand, an audit to measure success, and examples of how businesses use creative social content to attract and retain the right candidates. The second eBook, Busting Millennial Myths: The Real Secret to Attracting, Hiring, and Retaining Millennials provides companies with a new approach to winning over Gen Y. And no, it’s not a pool table or free Kombucha.
From child development tips to holiday gift guides, I write a variety of articles and sponsored content for Tinybeans—a family photo sharing app and go-to parenting resource. A few recent pieces include: “Benefits of Building” (LEGO Duplo) , The Busy Parents' Guide to Making Healthy Choices (The Farmer’s Dog), A Genius Way to Go with the (Postpartum) Flow (Thinx), and Baby on a Roll (Cocoon Cam).
I created a social media strategy for wealth management firm, One Seven. This "playbook" outlines their target audiences, social content goals, and tactics for using social media to recruit advisors and build relationships with clients. We continue to partner on social media content development, website updates, and marketing materials
I write guides for Babylist's digital magazine, Hello Baby. I recently wrote, Your Baby Week by Week, a year’s worth of emails about baby’s development, including tips for navigating new parenthood. Other Babylist content includes, 10 Things Your Ob-Gyn Wants You to Know Before Having a Baby, How to Bike as a Family, Bathtime, and ongoing updates to product guides.
Bloominous is transforming the wedding planning process for a new generation of couples. I worked with this online wedding floral studio to write copy for their new website and personalized email campaigns.
As the Manager of Content Partnerships for Pregnant Chicken, I worked with brands to develop unique content featuring products our readers would love and find useful in pregnancy and parenthood. This included custom blog and video content, pin graphics, giveaways and social media support.
I'm a regular blogger/parenting contributor for Mommy Nearest. Here's how to play hooky, easy recipes to make with your kids, and the complete checklist for every soon-to-be D.C. mom. Oh, and here is where I gush about HomeGoods.
Ever put your car keys in the fridge? Welcome to new parenthood (and sleep deprivation). To help parents navigate the unpredictable first year, I wrote a month-by-month series of tips and activities for newborns to 1-year-olds. This series featured expert insight from Dr. Tovah Klein (the head of the Barnard College Center for Toddler Development) and child development psychologist Dr. Holly Ruhl.
I was responsible for social media content planning, copywriting, and community management for Unstuck.com, a digital coach that helps people solve life's "stuck" situations with a fresh perspective.
Switch is the Tinder of job hunting. This app + website makes the job-search process easier and faster for both job-seekers and employers. I wrote website landing pages and short form content about different career fields, incorporating keywords for Search Engine Optimization.
